
Shamballa Jewels
Manual order processes for customized luxury goods
Shamballa Jewels delivers handmade, personalized luxury jewelry through more than 60 retailers worldwide. The core of the business is that each piece of jewelry can be uniquely customized for the individual customer.
This model created a significant challenge: Retailers lacked a central system to manage orders and visualize personalization options based on local inventory. The process was manual, which increased the risk of errors in deliveries and made it difficult to ensure a consistent and value-adding customer experience globally.

An integrated 3D jewelry designer and a centralized ordering system
In a close partnership with Shamballa Jewels, we developed a unified digital sales platform. The process spanned one and a half years, from analysis and prototyping to final implementation.
Try Shamballa Jewels’ jewelry designer.
The solution is built on Ucommerce/Umbraco with .NET, Mongo DB, and TypeScript, and consists of two core elements:
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3D Jewelry Designer: An in-store tool for iPad that lets retailers visualize all customization options in real-time. The designer is directly integrated with Shamballa Jewels' ERP system, ensuring that only available components from the inventory are displayed. Customers can now also access the designer online to experiment with and order jewelry.
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Centralized Order System: When an order is placed, it is sent directly to the order system, which automates the entire process—from order confirmation and production prioritization to shipping and invoicing. The system also converted and adapted all previous orders, so a customer at any retailer can get visualizations of changes to an existing piece of jewelry via its lock number.
Optimized sales process and significantly improved customer experience
The new platform has digitized Shamballa Jewels' internal workflows and created measurable results across the business.
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An 80% reduction in delivery errors thanks to precise inventory management and visualization of orders in production.
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A significant boost in the customer experience, as customers can now see the finished jewelry before it is ordered.
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Strengthened data collection, which is used to optimize sales efforts both online and in physical stores.
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Increased transparency for retailers, who always have access to current prices and inventory levels.