Semler Agro counts about 250 employees and is a nationwide machinery enterprise offering products, services, and consultancy for Danish agriculture. Selmer Agro is the only distributor of various popular suppliers within the sector, among others, the biggest agricultural manufacturer in the world, John Deere.
In collaboration with Compent, Selmer Agro has upgraded and renewed their online presence. With an online portal that is open 24/7 and includes a web shop, Selmer Agro secures easy access to all core services, products, and spare parts needed within Danish agriculture.
An Iterative ‘Step by Step’ Process
In order to secure a solution that provides maximum value for Selmer Agro’s customers, we have collaborated closely to develop their digital universe. The process has involved a number of sprints with smaller iterations which have led to the development of a combined website and webshop portal which is tailored to the specific needs of the Danish agriculture sector and works on all devices.
A Combined B2B and B2C Solution
Semler Agro delivers products and services to companies as well as to private customers. Their new portal is made to manage both types of customers and integrated up against Navision where financial management, warehousing, sales, logistics, etc. is gathered. The portal includes a webshop for both new and pre-used products and makes it possible for customers to manage their invoices traditionally or online. The webshop is connected to John Deere's product catalog which makes it possible to order all spare parts directly in the webshop.
Flexible Delivery on Agricultural Terms
Agriculture is a constantly running sector. Thus, Selmer Agro makes it possible to choose among a wide range of delivery options, e.g. day-to-day delivery, express delivery, and night delivery throughout the country all year round. This makes it possible for Selmer Agro to secure that all necessary equipment arrives at the right time and is available when their customers need it. The portal is SEO-optimized and based on API, using Umbraco as CMS platform.
A Digital Presence that Strengthens the Overall Service Level
With their new website, Selmer Agro makes the field of machinery enterprise reach a new level while coming closer to the goal of securing the operation and competitiveness of Danish agriculture. Their online presence strengthens the accessibility for customers and makes evident that Selmer Agro is always within reach.