We have changed from Google Analytics to Plausible.IO on our website. The primary reason for this is that we don't want to collect data we're not using.
Plausible.IO is not using cookies and adheres to GDPR, CCPA and PECR. Besides this Plausible.IO also excels by being Open Source (Plausible.IO on GitHub) which aligns with our values. This is 100% transparent when it comes to collecting data and you don't even have to annoy users with popups making decisions about what should be tracked or not.
If you compare Pausible with Google Analytics some functions will be missing for some needs. You have limited tracking capabilities for re-targeting in that Plausible doesn't use cookies. On the other hand if you only need simple statistics, it is a good solution either as Software As A Service (9 USD per month) or as Open Source code you can install in your own environment.