The fashion industry is in deep trouble. Brands abuse scarce resources, they overproduce to create more consumption and growth, and have a huge credibility problem with consumers who require sustainable action. In others words: It is time for a new model. View the presentation on circular e-commerce from Umbraco Codegarden 2019.
In the talk at Umbraco Codegarden 2019 we showed an example of circular ecommerce using the newly released white label platform Continued built with Umbraco as a major component. We presented what makes this different from a traditional ecommerce solution which includes: How to build an infrastructure to circulate and track unique products with RFID chipping.
When individual product tracking is established, a wide range of options are available in using consumer data to understand and estimate the lifetime of a product – with this data foundation we can look at the revenue models used when you don't have an end-sale, but make profit during the whole lifecycle of a product. We can optimizing the utilization of the product and reduce the environmental impact by sharing instead of just producing more.