We have worked with TV 2 on many digital projects and have been involved from beginning to end, starting with the creative process, prototyping and technical development of several nationwide campaigns. We have also been on standby while supplying load-balanced solutions for large, national TV events with several hundred thousand simultaneous visitors.

We were responsible for the digital Knæk Cancer (Stop Cancer) campaign for three years running and responsible also for Danish Music Award-voting twice, for the Smid Tøjet (Undress Yourself) fundraising website and for several election campaigns. We had to focus very strongly on these assignments while the heavily TV-covered campaigns were active.

The campaign called ‘The Knæk Cancer Baton’ was launched in 2014. It was based on collection of GPS data from nine flowers that were doled out among the audience and collected again during a live show on a Saturday evening.

All the flowers were shown on a digital map developed by Compent. The map showed in real time all the received pictures and also showed the flowers’ journey by the help of received GPS coordinates. The map was accessible on the web and was also used for large screen display on direct TV.

In 2013 we were one of the first companies to implement a social posting fundraising campaign. At the time no established services were capable of doing this.

For this reason we developed API integration for Facebook, Twitter, Vine and Instagram and showed all of it on a visual map where we placed the greetings on the basis of geotags or the profiles’ personal data.