TV 2 – more than 15 digital campaigns


TV 2 and Compent

We have worked with TV 2 on many digital projects and have been involved from beginning to end, starting with the creative process, prototyping and technical development of several nationwide campaigns. We have also been on standby while supplying load-balanced solutions for large, national TV events with several hundred thousand simultaneous visitors.

We were responsible for the digital Knæk Cancer (Stop Cancer) campaign for three years running and responsible also for Danish Music Award-voting twice, for the Smid Tøjet (Undress Yourself) fundraising website and for several election campaigns. We had to focus very strongly on these assignments while the heavily TV-covered campaigns were active.

Share the hope (2014)

This digital campaign has won the following awards:

  • 2015 European Gold, ‘Promotional Interactive Applications’
  • 2015 International Promax BDA Gold, ‘Interactive Applications.’
  • 2015 Creative Circle nomination
Stop Cancer - Share the hope (2014)

The campaign called ‘The Knæk Cancer Baton’ was launched in 2014. It was based on collection of GPS data from nine flowers that were doled out among the audience and collected again during a live show on a Saturday evening.

All the flowers were shown on a digital map developed by Compent. The map showed in real time all the received pictures and also showed the flowers’ journey by the help of received GPS coordinates. The map was accessible on the web and was also used for large screen display on direct TV.

Compent provides high quality services and they’re a great partner in the creative development phase.

Jannick Blaksmark, PR and Digital Marketing, TV 2.

Plant a flower (2013)

This digital campaign has won the following awards:

  • 2014 PromaxBDA Europe Awards, ‘Best Social Campaign.’
  • 2014 Global Excellence Promotion, Marketing & Design Awards, ‘Best Interactive Promotion’
  • 2014 The Annual Umbraco Award for ‘Best Integration’ on Codegarden.
Plant a flower (2013)

In 2013 we were one of the first companies to implement a social posting fundraising campaign. At the time no established services were capable of doing this.

For this reason we developed API integration for Facebook, Twitter, Vine and Instagram and showed all of it on a visual map where we placed the greetings on the basis of geotags or the profiles’ personal data.

Projects with TV 2

Stop Cancer

  • Knæk Cancer (Stop Cancer) 2015
  • Knæk Cancer (Stop Cancer) 2014
  • Knæk Cancer (Stop Cancer) 2013

Election campaigns

  • National election 2015
  • Local elections 2013
  • Regional elections 2013

Smid tøjet (Undress Yourself)

  • Campaign 2015
  • Campaign 2014


Other work

  • Station 2, 2014
  • Toppen af poppen (Top of the Pop) 2013
  • Danish Music Awards voting 2013
  • Danish Music Awards voting 2012
  • European Football Championship 2012
  • Dicte (TV series), season two
Related cases
linkedin twitter facebook arrow-left arrow-right